These are regular working people employed typically in local manufacturing industry, call centres, administrative work and retail shops. For many, the relatively low income levels mean that buying is not necessarily an option that they can choose. There is still a strong sense of community in these areas and many choose to stay close to extended family groups. Coupled with the option to live in improved property stock it is easy to see why there is currently strong demand for quality rental housing stock. All tenancies are effected on an Assured Shorthold basis.